30 S Wacker Drive
Chicago, IL 60606
Investing in early stage companies is hard. Firm criteria for making good investments shouldn’t be.
Every investor has a different flavor of how he or she invests. We like to keep it simple at Promus Ventures and focus on basic blocking and tackling. Because we take a long-term view and like to invest in and support founding teams through multiple rounds, we have to get it right early.
From the back of the napkin to the investment committee meeting, for us it all boils down to three areas: people, product and potential.
© Illinois Science and Technology Coalition
Illustration by Dieter Braun
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